

AI Is a Verb
Every software vendor has an AI strategy. Every conference has AI sessions. Every executive is asking the same question: "How do we implement AI?" It's a reasonable question—but it's not the right one. Organizations often think of AI as a noun. It's treated like a product to purchase, a feature to enable, or a project to complete. In reality, AI is a verb. AI is something organizations do. It requires information, governance, decision-making, and continuous refinement. Long b














